{"version":"https://jsonfeed.org/version/1","title":"Amanda Wigginton Consulting Limited","home_page_url":"https://site-2fnj0b3cd.godaddysites.com","description":"Amanda Wigginton Consulting Limited","author":{"name":"Amanda Wigginton Consulting Limited"},"items":[{"id":"https://site-2fnj0b3cd.godaddysites.com/f/case-study-1-insights-to-impact","html_content":"

","url":"https://site-2fnj0b3cd.godaddysites.com/f/case-study-1-insights-to-impact","title":"Case Study 1: Insights to Impact","date_modified":"2026-06-03T10:21:48Z"},{"id":"https://site-2fnj0b3cd.godaddysites.com/f/scaling-a-business-without-understanding-your-customer","html_content":"

Scaling a business without understanding your customer is an expensive way to fail

","url":"https://site-2fnj0b3cd.godaddysites.com/f/scaling-a-business-without-understanding-your-customer","title":"Scaling a business without understanding your customer ","summary":"Scaling a business without understanding your customer is an expensive way to fail","date_modified":"2026-05-28T13:12:17Z"},{"id":"https://site-2fnj0b3cd.godaddysites.com/f/customer-needs-are-key-to-subscriber-retention-obvious-yes","html_content":"

Customer needs are key to subscriber retention. Obvious. Yes. But the reality is they’re often an afterthought.

","url":"https://site-2fnj0b3cd.godaddysites.com/f/customer-needs-are-key-to-subscriber-retention-obvious-yes","title":"Customer needs are key to subscriber retention. Obvious. Yes. ","summary":"Customer needs are key to subscriber retention. Obvious. Yes. But the reality is they’re often an afterthought.","date_modified":"2026-04-21T11:00:00Z"},{"id":"https://site-2fnj0b3cd.godaddysites.com/f/where-is-your-customer-strategy-getting-stuck","html_content":"

Over the last few weeks, I’ve shared the common customer challenges that can stop a brand or a business growing. But how do they all connect?

","url":"https://site-2fnj0b3cd.godaddysites.com/f/where-is-your-customer-strategy-getting-stuck","title":"Where is your customer strategy getting stuck?","summary":"Over the last few weeks, I’ve shared the common customer challenges that can stop a brand or a business growing. But how do they all connect?","date_modified":"2026-04-06T11:00:00Z"},{"id":"https://site-2fnj0b3cd.godaddysites.com/f/%E2%80%9Cyou-can%E2%80%99t-handle-the-truth%E2%80%9D","html_content":"

It’s one of the most iconic and memorable lines from a film. A very impressive, very angry Jack Nicholson shouting at a courtroom that wants answers but isn't ready for the reality.

","url":"https://site-2fnj0b3cd.godaddysites.com/f/%E2%80%9Cyou-can%E2%80%99t-handle-the-truth%E2%80%9D","title":"“You can’t handle the truth!”","summary":"It’s one of the most iconic and memorable lines from a film. A very impressive, very angry Jack Nicholson shouting at a courtroom that wants answers but isn't ready for the reality.","date_modified":"2026-03-31T11:00:00Z"},{"id":"https://site-2fnj0b3cd.godaddysites.com/f/the-strategic-interpreter","html_content":"

The Strategic Interpreter: moving from customer understanding to business direction\n\nMost organisations don’t have a customer problem. They have a clarity problem.\n\nThey are drowning in the ‘what’ (the data) but unable t...

","url":"https://site-2fnj0b3cd.godaddysites.com/f/the-strategic-interpreter","title":"The Strategic Interpreter","summary":"The Strategic Interpreter: moving from customer understanding to business direction\n\nMost organisations don’t have a customer problem. They have a clarity problem.\n\nThey are drowning in the ‘what’ (the data) but unable t...","date_modified":"2026-03-26T12:00:00Z"},{"id":"https://site-2fnj0b3cd.godaddysites.com/f/the-value-paradox-why-more-is-often-less","html_content":"

“Our customers say they love us … but they are still not buying.”\n\nIt’s the ultimate frustration. You’ve spent months developing a new product, building a suite of services, and launching new features, only to find users...

","url":"https://site-2fnj0b3cd.godaddysites.com/f/the-value-paradox-why-more-is-often-less","title":"The Value Paradox: Why more is often less.","summary":"“Our customers say they love us … but they are still not buying.”\n\nIt’s the ultimate frustration. You’ve spent months developing a new product, building a suite of services, and launching new features, only to find users...","date_modified":"2026-03-18T12:00:00Z"},{"id":"https://site-2fnj0b3cd.godaddysites.com/f/the-%E2%80%98just-good-friends%E2%80%99-trap","html_content":"

In the dating world, ‘just good friends’ is the polite way of saying: “It’s not you. It’s me. You are not the right person for me.” \n\nConsumer behaviour is exactly the same.\n\nMany businesses can drift into a ‘just good f...

","url":"https://site-2fnj0b3cd.godaddysites.com/f/the-%E2%80%98just-good-friends%E2%80%99-trap","title":" The ‘just good friends’ trap ","summary":"In the dating world, ‘just good friends’ is the polite way of saying: “It’s not you. It’s me. You are not the right person for me.” \n\nConsumer behaviour is exactly the same.\n\nMany businesses can drift into a ‘just good f...","date_modified":"2026-03-10T12:00:00Z"},{"id":"https://site-2fnj0b3cd.godaddysites.com/f/your-customers-are-talking-to-you-are-you-listening","html_content":"

I often get asked how to get started when it comes to truly understanding customers. Most businesses are overwhelmed by the data they already have and assume they need a six-figure research budget to make sense of it.

","url":"https://site-2fnj0b3cd.godaddysites.com/f/your-customers-are-talking-to-you-are-you-listening","title":"Your customers are talking to you. Are you listening?","summary":"I often get asked how to get started when it comes to truly understanding customers. Most businesses are overwhelmed by the data they already have and assume they need a six-figure research budget to make sense of it.","date_modified":"2026-02-11T12:00:00Z"},{"id":"https://site-2fnj0b3cd.godaddysites.com/f/the-customer-drift","html_content":"

I’ve been thinking a lot lately about the real reason I’m brought into a business.

","url":"https://site-2fnj0b3cd.godaddysites.com/f/the-customer-drift","title":"The Customer Drift","summary":"I’ve been thinking a lot lately about the real reason I’m brought into a business.","date_modified":"2026-02-03T12:00:00Z"},{"id":"https://site-2fnj0b3cd.godaddysites.com/f/who-owns-the-customer","html_content":"

I've been in a few meetings this week where this has come up, and it’s a question that always seems to get people a bit defensive. Is it Marketing? Strategy? Data? Product

","url":"https://site-2fnj0b3cd.godaddysites.com/f/who-owns-the-customer","title":"Who owns the customer?","summary":"I've been in a few meetings this week where this has come up, and it’s a question that always seems to get people a bit defensive. Is it Marketing? Strategy? Data? Product","date_modified":"2026-01-21T12:00:00Z"},{"id":"https://site-2fnj0b3cd.godaddysites.com/f/invest-in-customer-knowledge","html_content":"

The IPA Bellwether report can be a bit of a concerning read as a customer champion ... while total marketing budgets remain flat, one specific trend has left me feeling a little concerned for businesses.

","url":"https://site-2fnj0b3cd.godaddysites.com/f/invest-in-customer-knowledge","title":"Invest in customer knowledge","summary":"The IPA Bellwether report can be a bit of a concerning read as a customer champion ... while total marketing budgets remain flat, one specific trend has left me feeling a little concerned for businesses.","date_modified":"2026-01-14T12:00:00Z"}]}