Hello - great to meet you!
Customer insight, translated into commercial action
I help brands turn what they know about their customers into strategy and decisions to deliver results
how do we use customer insight to grow the business?
Customer Strategy
Data Transformation
Commercial Insight
TRANSLATING CUSTOMER INSIGHT INTO COMMERCIAL STRATEGY
Bring clarity to who your customers are, what they value, and where the commercial opportunity lies. I work with leadership teams to define a single, evidence-based customer strategy and the roadmap to operationalise it.
Typical deliverables: audience strategy; segmentation; personas; board-ready narratives
Commercial Insight
Data Transformation
Commercial Insight
TURNING DATA INTO DECISIONS - MAKING RESEARCH ACTIONABLE
From advertiser stories to subscription performance, I help commercial teams use insight to win business and prove value. Whether you need a one-off study or an embedded insight function, the focus is the same: insight that moves numbers.
Typical deliverables: audience insight; sales narratives & collateral; custom research; measurement
Data Transformation
Data Transformation
Data Transformation
THE CUSTOMER VIEW: PROVIDING A SINGLE SOURCE OF TRUTH
I led the consolidation of customer data into a single platform at TI Media, giving the business a unified picture of customer behaviour and value. I help organisations design the same - practical data foundations that serve strategy, not the other way round.
Typical deliverables: data audit & roadmap; KPI frameworks; resourcing
Audience Growth
Fractional Insight Leadership
Data Transformation
ACQUIRING, RETAINING & DEEPEINING RELATIONSHIPS
Sustainable growth comes from understanding what attracts an audience and what keeps them. I work across content, product, marketing to design growth plans grounded in real customer behaviour.
Typical deliverables: brand health, pricing & packaging; product development
Fractional Insight Leadership
Fractional Insight Leadership
Fractional Insight Leadership
SENIOR INSIGHT & STRATEGY LEADERSHIP
Get the benefit of an executive level insight leader. Ideal for businesses, publishers and media owners who need experienced hands to set direction and lift the team.
Typical deliverables: interim CSO / Insight Director; team coaching; team design & resourcing
Industry Advisory
Fractional Insight Leadership
Fractional Insight Leadership
AUIDENCE MEASUREMENT & AD EFFECTIVENESS EXPERT
Through ongoing industry work with PPA Magnetic, PAMCo, MRS, and the IMA, I help shape and inform sector-wide conversations. Available for advisory boards, speaker and panel opportunities, and stakeholder programmes.
Typical deliverables: advisory projects; project management; measurement frameworks; stakeholder workshops; keynotes
Trusted collaboration with...
Recognised by...
